Skadi’s mission is to prepare individuals for demanding tasks through a high level of physical conditioning.
In order to perform in any challenging environment you’re reliant on skill, judgement and your training. Skadi is founded on the idea that there is always a way to become better; we are committed to self-improvement and have an unrelenting pursuit of wanting the best we can be. At Skadi, we believe in supporting those who serve others with unparalleled dedication and seek to go as far as possible in their chosen arena. The physical training programmes created are designed to support the needs of service personnel who aspire to test themselves further.
Motto
As far as possible.
The dramatic vistas, severe environments and challenging conditions of the mountains are the brands inspiration to challenge ourselves further. Paying homage to Skadi, the Norse female goddess of mountains, winter and hunting, the motto represents our spirit of adventure, commitment to a goal, resilience and the pursuit of excellence. Through our willingness to take risks, we believe the best investment is in yourself, if we aren’t learning we aren’t improving. We gain strength, confidence and courage when we really stop and look fear in the face.

Values
Skadi is founded on the idea that there is always a way to become better. We are committed to self-improvement and have an unrelenting pursuit of wanting the best we can be.

High Performance
Physical training makes a significant contribution to our job performance, wellbeing and personal development. It is a path that calls for self-motivation, discipline and continuous learning; always striving to do and be better for yourself and your team. We are the sum of our actions that we repeatedly do and with this mindset, we constantly focus on growing, improving and achieving our highest potential.
Exposure to Challenge
The rationale for exposing ourselves to challenge is huge. Though it may not always be linear, challenges equip us with the skills that enable us to push our boundaries to improve and grow. Within the realms of the comfort zone we feel in control and secure. However, life only rewards those willing to step out of their comfort zone; those who take actions that the majority are not willing to take.
Pursuit of Excellence
Excellence is a mindset rather than an outcome, but not everyone has the drive and determination to work toward excellence in their chosen field. There are always ways we can expand our frame of mind and enhance our skills. The people that are excellent are those that work tirelessly to better themselves and each other every day.
Ethos
At Skadi we strive for highest standards and apply ourselves personally to the small details, because we know how important these are.
We believe in supporting those who serve others with unparalleled dedication. Proven studies, research, journal articles and lived experience have shaped our programmes. This ensures our programmes meets the exacting needs of service personnel while embodying the brand’s motto, as far as possible.
Skadi endeavours to directly support the service community through.. with the goal of supporting those striving for a goal who upon achievement will bring their knowledge and inspiration to others.
Our programmes delivers a unique point of difference on performance in mountainous terrain, true to our brand ethos.
Specifically designed to meet the high demands of their jobs and the challenging conditions they face.
Going faster, higher, steeper, harder is what drives our processes.
Our mission is to ..
Featuring high-performance outerwear, gym apparel and equipment.
With a bold vision to…
A collective group of individuals around the UK that motivate and inspire us in everything we do.
Arc’teryx athletes are the driving force of progression of their sport: pushing boundaries and inspiring the continued evolution of our products. Our ambassadors are a collection of leaders who challenge barriers; striving to inspire positive action in the communities we serve, through science, design, and sport.
inspire us to connect with our surroundings, to challenge ourselves and review products for mountain athletes.
is where that inspiration transforms from idea to reality.
Committed to self-improvement and unrelenting pursuit of wanting the best we can be.
Fighting spirit
through exposure to challenges and controlled risk, enables Service Personnel to develop the fortitude, rigour, robustness, initiative and leadership necessary to deliver the resilience that military personnel require within training and on operations
Commitment
Resilience
Pursuit of excellence


Support Skadi
Through Skadi’s programmes, products and community our intent is to challenge the status quo, embrace challenge, and create a meaningful, lasting impact for those that serve others. Driven by a vision to inspire change, push boundaries, we aim to deliver work that truly makes a difference.
Rooted in adventure Skadi is for those who seek to explore more, who are equipped to set aside fear in order to experience the breathtaking, the awe-inspiring and the magical. In the spirit of inspiring adventure, we set out to showcase high-performing adventure kit, including outdoor equipment that is functional and fit for purpose.